The User Experience supporting market retention and growth outcome
Our aim was to create a multi-channel portal application that provides extended functionality to it’s users and that would become the go-to-application for daily operations at dealerships in areas that span service, sales, parts, finance and data domains. We also wanted to provide security surrounding business-to-business financial transactions, optimize vehicle stock take processes and provide users with early operation risks that the dealerships might encounter.
Beautiful on the Outside Powerful on the Inside
Our aim was to create a helpful & relaxing atmosphere that is reflective of the applications features. The first step was choosing a name that was not too far removed from the original Evolve name our clients know and love, we involved the whole company and created a vote process allowing them to vote for the favorites and Evolve Digital Manager or EDM won the race! The typography, which features two contrasting fonts, is both professional and simple, perfectly reflecting the brand’s core values. The color palette is inspired by the mature and well composed association grey carries, as well as the knowledge, tranquility and trust brought with blue.
